Marketing & Sales

Funnels by person

1.Sales Development Rep (SDR) Funnel

Untouched: Prospect in Pipedrive with all the required contact info. No sales activities have occurred on prospect

Contacted: Sales activities have begun into this prospect. ie: call, email, LinkedIn message

Responded: Prospect has responded

Executed Call: A qualification call with prospect has occurred

Qualified: Prospect meets qualification criteria according to the SDR

2.Account Executive (AE) Funnel

SDR Qualified: The SDR added this deal to the AE’s funnel at this stage to begin the closing process.

AE Qualified: The AE has evaluated the opportunity and deemed it qualified

Call/Demo: AE has executed a call and/or demo in regards to the opp

Negotiation: AE is finalizing terms on deal

Contract Out: Terms are finalized & paperwork is out Closed: All paperwork is finalized and AE’s work is done

3.Account Manager (AM) Funnel

Untouched: New customer. No upselling or crosselling activities have occurred on prospect.

Contacted: Sales activities have begun into this customer. ie: call, email, LinkedIn message

Negotiation: AM is finalizing terms on deal

Contract Out: Terms are finalized & paperwork is out Closed: All paperwork is finalized and AM’s work is done

Closed: closed

The World in 90 Days book cover

The book

The World in 90 Days

The quarterly-cycle system that turns intention into evidence, when motivation isn't enough. I've applied it for more than 15 years. First with myself, then with my teams.

Get it on Amazon Spanish edition: El Mundo en 90 Días

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